The Brand Island Index · data
The Fortnite Brand Index.
A number that moves daily, not a directory. The FBI sums today's peak audience across every verified official brand and IP island — market-cap style — and compares it against Epic's core modes and a curated basket of top independent creator maps. How it's calculated →
Live audience · all brand & IP
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FBI · 0 islands
Sum of each island's daily peak players · —
FBI
119
EPIC
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UGC
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No constituents for selection.
FBI sums daily peak players across official brand/IP islands. EPIC = Epic's core modes (platform benchmark); UGC = a curated basket of top independent creator maps (indie benchmark). Both are chain-linked indices (base 100). The chart rebases every line to 100 at the chosen season start so you compare trajectories. Methodology v2.0.
How to read this
Every line is rebased to 100 at the chosen season start so you can compare trajectories. Switch Now to read the day's peak concurrent audience; switch Trend to read playtime (reach × time). Patterns name the shape of the curve: the Day-Two Cliff, the Channel, the Ceiling, the Restart Tax, the Borrowed Audience, and the Bar. Pattern definitions live in the Playbook →
Scope & method
Official activations only — islands published by the brand's official account, announced partnerships, or press-confirmed commissioned work. Fan-made IP maps are excluded. Integration campaigns (IP placed inside existing popular maps) are indexed as campaigns with their host maps. Spot an official activation we haven't indexed? Tell us — the index grows partly through its readers.
If you're a brand or IP holder
The Field Guide distils what this data teaches. Planning an activation? The Activation Blueprint puts these benchmarks to work before you spend build budget.
Super Motion Collective is an independent studio. Not affiliated with or endorsed by Epic Games. Fortnite is a trademark of Epic Games, Inc.