The Brand Island Index · data
The Fortnite Brand Index.
A number that moves daily, not a directory. The FBI sums today's peak audience across every verified official brand and IP island — market-cap style — and plots it against NATIVE, the indie-creator benchmark. How it's calculated →
FBI · All official brand/IP
31,554
live audience · daily peak CCU · 10 Jun 2026
The FBI sums daily peak concurrent players across its constituents — market-cap style, no divisor chaining. The NATIVE line plots one indie boss-fight map (The Kraken) as a benchmark against the official brand activations. Methodology v2.0.
What the tickers mean
A small set of baskets, stated plainly.
| FBI | All official brand and IP islands, summed daily. | — |
| FBI-ENT | Entertainment IP — film, TV, games, comics. | — |
| FBI-EVENTS | Music drops, festivals, live events. | — |
| FBI-AUTO | Automotive brand activations. | — |
| FBI-CPG | Consumer packaged goods and dining: food, drink, snack and restaurant brand activations. | — |
| FBI-SPORT | Sports and sports-media activations. | — |
| NATIVE | One indie creator map (The Kraken), as a benchmark against the official side. | — |
| VENUE | Native creator maps that hosted brand integrations — the borrowed-audience pattern. Tracked for comparison, not part of the FBI. | — |
Small baskets, stated plainly: the index currently has a handful of constituents and grows weekly as activations are verified.
Constituents
The 9 verified entries behind the index
last updated 2026-06-11 · growing weekly
| Play | Teardown | ||||||||
|---|---|---|---|---|---|---|---|---|---|
Star Wars: Droid Tycoon | Island | Star Wars | FOAD + Blzn Studios (with Epic Games & Lucasfilm) | 2026-05-01 | 124,592 | 29,000 | The Ceiling | Read → | |
THE KRAKEN: BOSSFIGHT native benchmark — not a brand island | Island | — | Gauntlet | 2024-07-19 | 70,336 | 800 | The Bar (native benchmark, not a brand island) | Read → | |
Coachella Island (2023) | Island | Coachella Coachella 2023 | — | 2023-04-14 | 31,526 | 3 | The Restart Tax (original) | Read → | |
SpongeBob Tycoon | Island | Paramount | Alliance Studios (with Zoned) | 2025-09-05 | 25,972 | 38 | The Channel | Read → | |
Sinners x Fortnite | Integration | Warner Bros. Pictures Sinners (2025 film) | via Chartis | 2025-03-26 to 2025-04-30 | 12,210 | — | The Borrowed Audience | queued | |
Nobody 2 x Fortnite | Integration | Universal Pictures Nobody 2 (2025 film) | Sawhorse Productions + Overwolf + EssenceMediacom | 2025-08 (approx) | 11,406 | — | The Borrowed Audience | queued | |
Lamborghini Fast ForWorld (OFFICIAL) | Island | Automobili Lamborghini | Gravitaslabs | 2026-03-06 | 3,325 | 3 | The Day-Two Cliff | Read → | |
Music Pillars Coachella (2025) | Island | Coachella Coachella 2025 | — | 2025-04-10 | 1,798 | 3 | The Restart Tax (relaunch) | Read → | |
SINNERS: Survive The Night Campaign reach ran primarily through integrations into existing maps (see campaign entry). | Island | Warner Bros. Pictures Sinners (2025 film) | Sawhorse Productions | 2025-03-26 | 147 | — | Campaign centrepiece (see Borrowed Audience) | delisted stats | — |
Being verified · indexed soon
- Popeyes Pickle Quest island (delisted? McKinney, Feb-Mar 2025) - find code via press
- TMNT official flagship islands (Paramount programme, Oct 2024)
- Squid Game official islands (Netflix programme, Jun 2025)
- KPop Demon Hunters official islands (Netflix)
- The Walking Dead official islands (AMC)
- Nike Airphoria, Balenciaga hub, and pre-2024 commissioned worlds
- Full catalog detection pass for the real total count
How to read this
"All-time peak" is the highest concurrent player count the island ever hit. "Now (7-day)" is the mean daily peak over the last week — the heartbeat. Patterns name the shape of the curve: the Day-Two Cliff, the Channel, the Ceiling, the Restart Tax, the Borrowed Audience, and the Bar. Pattern definitions live in the Playbook →
Scope & method
Official activations only — islands published by the brand's official account, announced partnerships, or press-confirmed commissioned work. Fan-made IP maps are excluded. Integration campaigns (IP placed inside existing popular maps) are indexed as campaigns with their host maps. Spot an official activation we haven't indexed? Tell us — the index grows partly through its readers.
If you're a brand or IP holder
The Field Guide distils what this data teaches. Planning an activation? The Activation Blueprint puts these benchmarks to work before you spend build budget.
Super Motion Collective is an independent studio. Not affiliated with or endorsed by Epic Games. Fortnite is a trademark of Epic Games, Inc.